I stumbled upon this article that I contributed to recently, when I still worked at Do Tank Studios. I’d forgotten all about it. They gave me some nice quotes!
Pro tips to breathe new life into your website | News | TechRadar UK
It’s no accident we use the word “play” in areas that actually require talent, discipline and practice.
In music, we say “play” but if you want to get truly creative with it you must learn the rules, practice hard and become familiar with how sound affects people’s moods.
Sport and games from chess to video games require practice and understanding of the rules and nuances to truly “play” and enjoy. To become a proffessional footballer and “play” at that standard takes spcialist physical and mental training.
Why should design be different?
I’m proud to be a generalist. Being a generalist means that I know about a lot of technologies, about design, marketing, channels and various other aspects of digital communications. I know what can be achieved through which platforms, even if I don’t know exactly how and that wisdom let’s me know which concepts & decisions are worth fighting for.
If you want to get the best out of any medium you need to know how it works, all the way through. You need to have taken it apart and put it back together again. If you’re supposed to be working in digital, giving good gant is not enough, you need to get your hands dirty from time to time and feel the power of the API pulsing though your fingers.
My “Uncle” Norman Giller is a prolific sports writer with a great idea for his latest book. He’s not really my uncle, he’s my brother’s father-in-law but that’s not important and nor is it the reason for this entry.
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