May 21, 20090
Is TV Advertising Really Dead?
I originally wrote the following post when I was CD of Do Tank Studios but I wanted to reproduce it here for two reasons: It’s still relevant and I like it.
It seems to be flavour of the month again to proclaim the death of TV advertising but I’m not convinced the detractors are really seeing the big picture. Sure, broadcasters have seen their revenues fall as the number of broadcast channels increase and Internet focussed digital marketing strategies encroach on their monopoly but that’s just the free market economy in action; the extortionate rates broadcasters have got away with until now are no longer justifiable. TV is no longer the only way to get market reach and engagement…
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