Alec East

Alec East

Strategic Digital Creative

Is TV Advertising Really Dead?

I originally wrote the following post when I was CD of Do Tank Studios but I wanted to reproduce it here for two reasons: It’s still relevant and I like it.

It seems to be flavour of the month again to proclaim the death of TV advertising but I’m not convinced the detractors are really seeing the big picture. Sure, broadcasters have seen their revenues fall as the number of broadcast channels increase and Internet focussed digital marketing strategies encroach on their monopoly but that’s just the free market economy in action; the extortionate rates broadcasters have got away with until now are no longer justifiable. TV is no longer the only way to get market reach and engagement…

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New Favourite Video Blog

OK, so my “favourite” of anything changes on a regular basis according mood, sunspots and Mercury rising in Capricorn but this guy manages to combine humour, hip hop and entertaining, honest opinion. Check out the No Homo entry for insight into the blogger psyche.

http://www.illdoctrine.com/

The Font Conference

College humor type conference

This video wasn’t long enough, so they made it double-spaced.

http://www.collegehumor.com/video:1823766

STOP!

Stumbled across this on youtube. The story of what would happen if a modern company tried to develop the “Stop” signCome on, honestly, how many times has this happened to you?

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