I’m proud to be a generalist. Being a generalist means that I know about a lot of technologies, about design, marketing, channels and various other aspects of digital communications. I know what can be achieved through which platforms, even if I don’t know exactly how and that wisdom let’s me know which concepts & decisions are worth fighting for.
If you want to get the best out of any medium you need to know how it works, all the way through. You need to have taken it apart and put it back together again. If you’re supposed to be working in digital, giving good gant is not enough, you need to get your hands dirty from time to time and feel the power of the API pulsing though your fingers.
Stumbled across this on youtube. The story of what would happen if a modern company tried to develop the “Stop” signCome on, honestly, how many times has this happened to you?
Diesel have been running this international, giant sized art competition for 5 years. The premise is simple: Paint, draw, photograph or design something to go on a really big wall. The results are then displayed, on location in fantastic places from Barcelona to New York….. and it’s finally come to the UK, specifically Urbis in Manchester.
I must admit I’m a bit disappointed by the choice of location. This isn’t because I’m a soft southern bastard and would’ve prefered a London location – although I am and I would have – but because they’ve chosen some unusual building shapes and striking urban environments in the past which gave a real sense of dressing a space. With Urbis, you get a rectangle on the side of an exhibition centre that’s not especially dissimilar to a standard advertising hoarding and you can’t help feeling it’s going to look like an advert whatever you do. Still, creativity likes nothing more than something firm to push against, it’s a great brief and opportunity to show off your work and ideas.
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