Alec East

Alec East

Strategic Digital Creative

The things you find in your analytics

More vanity.

While rumaging through my sites analytics on a sunday evening, I found a bunch of traffic comeing from Digital Art Magazine.  When I went to find out why, I was chuffed to discover a handful of articles that I contributed to over the past few years.

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Is TV Advertising Really Dead?

I originally wrote the following post when I was CD of Do Tank Studios but I wanted to reproduce it here for two reasons: It’s still relevant and I like it.

It seems to be flavour of the month again to proclaim the death of TV advertising but I’m not convinced the detractors are really seeing the big picture. Sure, broadcasters have seen their revenues fall as the number of broadcast channels increase and Internet focussed digital marketing strategies encroach on their monopoly but that’s just the free market economy in action; the extortionate rates broadcasters have got away with until now are no longer justifiable. TV is no longer the only way to get market reach and engagement…

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Pro tips to breathe new life into your website

I stumbled upon this article that I contributed to recently, when I still worked at Do Tank Studios. I’d forgotten all about it. They gave me some nice quotes!

Pro tips to breathe new life into your website | News | TechRadar UK

DieselWall Manchester

DieselWall Milan

Diesel have been running this international, giant sized art competition for 5 years. The premise is simple: Paint, draw, photograph or design something to go on a really big wall. The results are then displayed, on location in fantastic places from Barcelona to New York….. and it’s finally come to the UK, specifically Urbis in Manchester.

I must admit I’m a bit disappointed by the choice of location. This isn’t because I’m a soft southern bastard and would’ve prefered a London location – although I am and I would have – but because they’ve chosen some unusual building shapes and striking urban environments in the past which gave a real sense of dressing a space. With Urbis, you get a rectangle on the side of an exhibition centre that’s not especially dissimilar to a standard advertising hoarding and you can’t help feeling it’s going to look like an advert whatever you do. Still, creativity likes nothing more than something firm to push against, it’s a great brief and opportunity to show off your work and ideas.

More info on the links below

http://www.diesel.com/cult/wall/manchester/

Manchester Deadline: 18th May 2008
Exhibit: June 12th – July 20th
Canvas Size:29x18m

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