Alec East

I’m proud to be a generalist. Being a generalist means that I know about a lot of technologies, about design, marketing, channels and various other aspects of digital communications. I know what can be achieved through which platforms, even if I don’t know exactly how and that wisdom let’s me know which concepts & decisions are worth fighting for.

If you want to get the best out of any medium you need to know how it works, all the way through. You need to have taken it apart and put it back together again. If you’re supposed to be working in digital, giving good gant is not enough, you need to get your hands dirty from time to time and feel the power of the API pulsing though your fingers.

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