Ukoko

Just watched a wonderful, refreshing, down to earth presentation by David Heinemeier Hansson from 37 Signals‘ - the people who brought us Basecamp, BackPack, Highrise and that awesome Omnicom spoof site back in the nineties and one of the people behind Ruby on Rails.

As someone brought-up in Essex with a family in the second-hand car trade, my idea of business has always been at odds with the VC backed, buzzword driven valuations†† (I mean how can Twitter be worth 75 million USD) and we all have a friend trying to create the next myspace or youtube and giving it away for free ;), this presentation on good business sense is like an affordable photo on GettyImages, a rare and precious thing.

There are no secrets in it, you don’t need to buy the book or subscribe to the service and, in fact, you won’t learn anything that good old common sense won’t tell you. It’s just clear, simple, straightforward old-skool business talk, updated for the digital age. Genius.

Startup School 08