Ukoko

The numbers are in. According the IAB the UK online ad spend has grown another 38% in 2007 to £2,812.6 million. Amazingly, the online advertising spend has grown by £2 Billion in three years to grab 15.3% of market share. with growth accelorating faster than the entire advertising sector put together. a a large than press classifieds and regional newspaper.

“To grow 38% from £2 billion to £2.8 billion is a very powerful performance, and with 16% share of media spend, the UK is head and shoulders above all other major world markets. Itís clear marketing directors now recognise the value of online to drive their business, and more and more are using rich media and video to build their brands, just as they do on TV.” - Guy Phillipson, Chief Executive, IAB

For a more detailed analysis go to the IAB Online Advertising Spend 2007 report