Ukoko

At Do Tank we pride ourselves on the creation of innovative and intelligent examples of digital media and, as a digital creative agency, we like to put these examples to good use. So we were massively chuffed when “White Noise“, an interactive TV application we developed for innovative Dutch broadcaster 3Voor12 won a presitigious Spin Award (the Dutch equivalent of a BAFTA) this week.

The application is a next-generation mash-up that picks-up the keywords that iTV viewers send to the TV, runs them through Flickr and broadcasts the resulting images synchronised to a Dave Clarke DJ set. We’d call it VJ2.0 but we already did one of those a few years back with a bluetooth app for clubs.

Do Tank are currently working on the next, extended and improved version of WhiteNoise ready to launch early summer.

The judges’ report ( translation stolen from Patrick Rushton’s blog! ) reads “A silver SpinAward goes to VPRO and Chellomedia for Whitenoise. Within the 3VOOR12 brand, VPRO and Chellomedia have pioneered development of interactive applications on digital television, and Whitenoise is the next step. The Whitenoise concept brings together television, interactivity and internet. Via the remote control, the user chooses search keywords from the popular internet site Flickr. The result goes further than polls or voting and the collaborative creation is a true innovation on television and is therefore worthy of a SpinAward.”
http://www.spinawards.nl/