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You’d have to be living in box not have noticed Producer/Director JJ Abrams viral campaign surrounding Cloverfield. Slusho, a recurring meme in Abram’s projects, has made cameo appearances in Alias and Heroes and one viral site for Cloverfield for a bit of cross-fertislisation so he’s not just limiting it to the web. The TV show Lost (an Abrams production) also had a sucessful extended reality called The Lost Experience and, in the run up to next series of Lost, there is currently is another campaign called Find 815.

Now it seems he’s at it again with the launch of the teaser for upcoming Star Trek film. Apparently starring Chris Pine in the James T Kirk role, the teaser can be seen on the official website but if you scroll down to the “Under Construction” banner there’s a small red dot. Click it to go through to another viral website and watch the “live” video stream from the construction site of the Enterprise NCC-1701 (under construction, get it? I’m here all week, folks).

So what else might be in store for the long run up to Star Trek movie’s release? It’s certainly an audience up for another extended experience or alternate reality game and Abrams certainly earned the title of a master at exploiting cross-media to tantalise and tease his audience. We have nearly a whole year of waiting to find out.